WHO IS BAMBY?

WHO IS BAMBY?

Hello!

I am working as a UX Designer at Payoneer. I am from Paris and currently live in Berlin (the place to be 😅).

What else?

I have a professional background in Marketing, Frontend Development and Business Intelligence. 

I conducted user research, marketing activities at Azimo and Brother but also managed an e-commerce market at Geschenkidee before deciding to learn to code to better understand and make use of the technologies available today to provide customers with experiences they actually deserve.

It all started with an interest in Frontend Development but I also ended up loving Python to work with data. Today along Python I am also skilled to use tools and libraries such as Pandas, Matplotlib, Scikit-Learn, Plotly, Tableau, SQL to collect, clean, analysis and visualize data to uncover and share user insights.  

After studying and applying this tech stack for various personal projects, I successfully worked in 2018 and 2019 as BI Analyst at Pepper Media Holding.
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Since 2018 I started to develop a holistic interest in the field of UX/UI Design - a field allowing me to use my data, marketing, and frontend development skills to design useful products and impact people’s life positively following the design thinking process.

On my free time I am freelancing and worked so far for companies or organisations such as Pharcamax, Basa Agency, Klickwunder, The Good Hearing Initiative (Mimi.io), Mister Sandman and few more where my UX Design and frontend skills were solicited.
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I volunteered in 2019 and 2020 as a teacher at ReDI-School, sharing my knowledge in Web Design (UX/UI).

To finish I launched a Newsletter where I talk about experience design and share other discoveries.

Experience

  • In charge of the UX Design of the Analytics products in an Agile environment.

  • Helping small businesses and personal brands to enrich their online presence by designing and building websites, mobile app screens and pitch decks.

  • As a volunteer teacher I am co-teaching the fundamentals of colour theory, typography, iconography, layout, content structure, and user-centered design in a project-based approach using Figma to newcomers in Germany.

  • Responsible for making data accessible & performing data analysis to better understand users’ behaviour and take actions to improve the company’s activation and retention rate.• The consumption of reports by teams tripled in 6 months.

  • Responsible for the operational and strategic development of an online shop while keeping a user-centered approach to offer an experience tailored to French-speaking users.

  • In charge of several marketing channels for France and Europe by performing campaign analysis and optimisation. Organized continuous user interviews in order to create a tailored experience to the French speaking users.

    • Affiliates represented 8% of the total company’s activations in 2 months time.

    • Delivered +200% in activations, +494% in transactions and +115%  in registrations within the first 10 months.

  • In charge of understanding the needs of specific users via interviews and workshops. Working closely with developers and graphic designers during different phases of the project.

Projects

  • Designing a career companion native app.• Technologies: Figma, Balsamiq, Pen & Paper, Google forms, Usability Hub, Whimsical

    • Deliverables: Competitive analysis, user research, persona, user journey, user flows, sitemap, usability testing, wireframing and prototyping, preference testing, style guide

  • I worked closely with the project manager while being in charge of redesigning the company pitch deck and worked on a few flows to port their iOS app to Android.

    • Technologies: Figma, Zeplin, Jira
    • Deliverables: Wireframes, prototypes, pitch decks, user flows

  • By first doing a competitive and UX analysis from the initial website, I have re-designed their website and developed it.

    • Technologies: Figma, HTML, CSS, JavaScript, WordPress

  • Applied landing page design best practices for better conversions.

    • Technologies: Figma, Usability Hub
    • Deliverables: User scenario, Wireframes, usability test results, preference testing

  • In charge of  turning UI designs into code.

    • Technologies: Figma, HTML, CSS, JavaScript

  • Generate insights on tech jobs in Berlin. I was responsible for extracting data from websites(scraping) and ML Model building for clustering.

    • Technologies: Python, Pandas, Scikit-Learn, SQL, Tableau, NLTK

  • Created a data visualisation to highlight gender and ethnicity gaps in tech companies.

    • Technologies: Tableau, Excel

  • Transform the data for statistical analysis.

    • Technologies: Pandas, Python, SciPy (A/B Testing)

Education

  • Mentor-led intensive UX Design training where the design thinking methodology was applied to solve real users' problems.

  • Advanced course focused on a web/app design project logical and aesthetic User Interfaces (UI) as well as handling good User Experience (UX) throughout usability testing opportunities.

  • The goal of the Front End Web Developer Nanodegree program is to equip learners with the unique skills they need to build and develop a variety of websites and applications.

  • Squared Online is the product of a partnership with Google and e-Learning experts Home Learning College. It’s an online version of Squared, an initiative created to educate digital marketers.

    Endorsed by the IPA and created in consultation with the wider marketing community, Squared Online is designed to equip the leaders of the future with the tools and mindset to embrace emerging opportunities in digital marketing.

  • Program prepares students for managerial positions in advertising and media agencies.

    Main Courses: (Brand semiology; Consumer Behaviour; CRM; Accounting; Strategic Marketing; Brand&Distribution; Brand&Management; British Media; Web Design; Marketing&Media; E-Marketing & E-Branding; Event Marketing and Communication Strategy; Innovation in Marketing; Mobile Marketing; Trendspotting in Marketing…)

  • Main courses: (Information System; Project Management; Industrial Economics; Management control…)

    Dissertation about Brand image